Let’s complete your strategic brand planning, ensuring alignment within marketing and cross-functional teams, to move forward and achieve your organization’s goals.
I help leadership teams, board members and senior staffers make outstanding brand and marketing strategy decisions with confidence. Some will need an experienced marketing adviser, others executional assistance to manage special projects while some will value a contract hire to support staff on an interim basis. Here are some frequently asked questions about the Who, What, Where, Why and How Much.
Who I Help
Presidents or members of Senior Leadership teams that need marketing expertise
Marketing Teams requiring experienced leadership
Boards of Directors requiring marketing consulting and organizational oversight
Orgs requiring objectivity and interim-marketing leadership, marketing audits, project management, and change management.
What Positions I Have Filled
Marketing Consultant (See below for examples of deliverables)
Marketing Executive, managing direct reports
Advisor to Senior Leadership Team, President, Board of Directors
What I Do (functionally)
Where I Can Help Make Immediate Progress
Non-profit Revenue Development Strategy l Marketing Plan Development
Brand Framework Creation l Branding & Rebranding Strategy and Execution
Market Research Planning l External Communication Planning l Internal Process Improvement
Budgeting: 1, 3 & 5-Year Strategic Plans l Third Party Agency Liaison
Fundraising Development and Board of Director Presentations
Cost Of Service
Market rate: Fees charged align with monthly executive salaries.
No benefit payments: Save on full-time Government Mandated Benefits (≅ 30%).
Let’s begin today. Time is money and the process for a full-time hire is long.
People change, and I was certainly ready for one. While I truly enjoyed my two decades as a marketer in large entertainment corporations, it was time to try something different. Today as a consultant, I try to work with a wide variety of companies, both for-profits and not-for-profits, always listening first to truly understand what my clients need. I see many leaders getting sidetracked given a seemingly endless amount of new and “urgent” issues that arise on a daily basis. These issues unfortunately, sidetrack key strategic projects critical for business growth and this is where I step-in, take project ownership, and deliver tangible results.
Please let me know if you’d like to have a conversation about what you need to accomplish. I look forward to connecting with you.
D.
—Bill Lueth, President, KDFC Radio, San Francisco, CA
— Bill Walz., MD, Founder, Sports Recovery Network, Los Angeles, CA
Build wisely, avoid pitfalls and optimize your non-profit’s roll-out of HubSpot or any other CRM platform.
Listen first and be open minded. The best ideas can come from the smallest markets.
The sport is a win-win for kids, parents and smart companies building brands for long-term results.
