I specialize in crafting campaigns that not only capture attention, but that also inspire action. Explore examples of my recent brand marketing campaigns below. Thank you for visiting!
—Bill Lueth, President, USC Radio Group, KDFC San Francisco
STARZ "We're All Adults Here" Brand Campaign. In summer 2024, the brand launched a campaign to differentiate and position itself as entertainment for adults vs. other streaming services' "we've got something for the whole family" type positioning. This 90-second trade piece was distributed and described in Ad Week and shown to journalists at key events. The consumer media and TV campaign ran nationally, to include spots within the Summer Olympics. The recognizable music track, Kendrick Lamar's "Humble," drives home the positioning message and is a perfect choice for the STARZ audience. (h/t: Steven Armour @Zealot UK)
STARZ "We're All Adults Here" Brand Campaign. Marquee media presence in Times Square NYC solidifies impact of the US media buy in summer 2024.
LIONSGATE+ International Rebrand Campaign. This 60-second spot introduced Lionsgate+ to international audiences and is part of the "Feels" brand campaign. "Feels" stems from the creative approach to communicate how the streaming service's shows generate visceral feelings and appeal. Computer generated imagery playfully communicates the link between show content and viscera. The spot in Latin America won Gold in the ProMax Brand Promo category. (h/t: The Team @adam&eveDDB UK)
LIONSGATE+ Brand Activation, Pride Day Parade, Mexico City. Millions of impressions delivered for the brand on social media through this high-profile event in CDMX with TV talent, influencers, mainstream press, and local LGBTQ+ non-profit donation/integration. (h/t: Alex Stein @Cartwheel & Co.)
LIONSGATE+ Brand Campaign (UK, Mexico, Brazil). This suite of four live-shoot spots focus on people who go about their daily lives censoring themselves from what they really want to do and say—and fantasizing about the place where life is uncensored—LIONSGATE+. This example, a spot for the UK market, features top series OUTLANDER, with humour perfectly tailored for local audiences. (adam&eveDDB UK)
LIONSGATE+ Brand Activation/ Influencer Event (London). In support of the UK Life Uncensored media buy (see above TV ad), influencers, mainstream press and key distributors were invited to enjoy this edgy, themed event generating coverage and impressions across UK media platforms. (adam&eveDDB UK)
LIONSGATE+ Black History Month Mural UK. Why put up a billboard when you can paint a mural? Top UK franchise Power helps build brand awareness with black audiences via this creative execution.
ABOUT ME
I believe that emotions are the driving force behind human connection and decision making. As a seasoned brand marketer, I'm dedicated to crafting emotionally resonant narratives that drive tangible business results.
My expertise lies in:
Data-driven marketing strategy
Storytelling that delivers brand, business results
Brand positioning and identity
360-degree marketing campaigns
AI Driven Process and Marketing Efficiency (Gemini)
I look forward to connecting with you on LinkedIn where you can also review my global work experience.
OTHER CASE STUDIES FOR DISCUSSION (links available upon request)
Examples of brand work I’ve done outside the entertainment category include organizations such as The University of Southern California, YMCA, Amoeba Music Los Angeles, and others. I'm happy to discuss how these experiences have shaped my approach to brand marketing, and how these insights can help deliver results for your campaigns.
Build wisely, avoid pitfalls and optimize your non-profit’s roll-out of HubSpot or any other CRM platform.
Listen first and be open minded. The best ideas can come from the smallest markets.
The sport is a win-win for kids, parents and smart companies building brands for long-term results.
